Data you can stand over
Agricultural market research,
backed by top-quality data.
1,170 dairy farmers. Five counties. One summer, entirely face to face.
Rerouted Results has completed the Dairy Farm Technology Survey 2026, interviewing 1,170 dairy farmers - not online, not on the phone, but at the kitchen table. Twenty trained surveyors made over 5,000 farm visits to get there, each interview signed for, dated and GPS-stamped on the spot.
01 / ABOUT
A clearer view of farmers’ priorities
1,170
dairy farmers interviewed on their own farms, summer 2026
5,000+
farms visits by 20 field surveyors
1 in 14
of every dairy farmer in the country. One in six in the five counties covered
±2.6%
margin of error on the full base
22 min
average interview, at the kitchen table or in the yard
Most research on Irish farming happens at a distance: a panel, an email link, a map shaded by cow numbers. Rerouted Results works the other way round: we go up the lane, into the yard, and ask the farmer.Our Dairy Farm Technology Survey 2026 is built on 1,170 face-to-face interviews with dairy farmers across five counties. Twenty trained surveyors made over 5,000 farm visits, averaging 22 minutes at the kitchen table with each farmer. Every record is dated, geo-stamped and supervisor-reviewed. One in fourteen Irish dairy farmers took part, at a margin of error of ±2.6%.Our research looks beyond surface-level data. We focus on farmer interests, technology adoption, confidence, investment intentions, information sources and attitudes toward farming in Ireland.
Data you can stand over.
02 / RESEARCH AREAS
OUR AREAS OF RESEARCH
| 01 | Technology & Innovation | How farmers view new technology, what creates trust, and what encourages or prevents adoption. |
| 02 | Farm Challenges & Priorities | We capture farmer perspectives on change within Irish agriculture, including regulation, sustainability, succession, labour, finances and confidence in the sector. |
| 03 | Products & Services | What farmers value, what they dislike, and what they expect from companies serving agriculture. |
| 04 | Communication & Trust | Where farmers get information, who they trust and how they prefer companies to engage with them. |
| 05 | Future of Farming | Farmers’ views on investment, sustainability, labour, regulation and the direction of the sector. |
03 / TALK TO US
Research enquiries and partnerships
Does your market research still begin and end with a map of cows per county?
Need a clearer view of what’s happening on Irish farms?Whether you’re launching a new product, assessing market opportunity, testing a proposition or trying to understand farmer behaviour, we can help turn direct field research into actionable commercial insight.
Talk to us about:▪ Our Dairy Farm Technology Report 2026▪ Custom market and competitor intelligence▪ Bespoke farmer research▪ Ongoing access to farmer insights
Email us directly at: [email protected]
04 / PRIVACY + T&Cs
Consent and transparency
Rerouted Results collects and analyses research data in accordance with applicable data protection and GDPR requirements.Our privacy notice explains how Rerouted Results Ltd. collects, uses, stores, shares and protects personal data.
© 2026 Rerouted Results Ltd. All rights reserved.
